A while ago, I was tagged by AdeDoyin Adebiyi from the blog She Be Knowin to write a post all about the hows and whys of blogging. And, even though I’ve been blogging (over at The Mom with Moxie and here) for over five years, I’m super excited to share my answers with you. Who knows, maybe they’ll help someone just starting out. So without further ado, here you go…
How did you get into blogging?
The idea first came to me late spring/early summer of 2010. I wasn’t working at the time, and was looking for something to fill the time between taking care of the kid, the hubs, the home & the job search. I’d always loved writing & had recently discovered a few blogs that I liked – both “mommy” and not.
Come July, I was still tossing around the idea of starting a blog, but didn’t know what to write about. What would me my “niche?” It was then that I got a freelance position with a digital public relations firm, where one of my main responsibilities would be to “pitch” bloggers on behalf of clients. Needless to say, I was exposed to all kinds of new blogs. Mommy blogs, fashion blogs, tech blogs, gossip blogs, you name it, there was a blog for it. Really, people were just blogging about their lives and/or what interested them. That was when I decided that I would start a mommy blog, with a dash of my special brand of randomness thrown in. I thought that if I found these people’s lives interesting – maybe someone would think the same about mine.
What was your first blog post?
Well, my first post on The Mom with Moxie was just a place holder titled, “Stay tuned…”. My first actual post with real content was “Fashion Friday: The Purse Edition.”
What advice would you give a blogger starting out?
- Make sure you can commit the time to blog regularly. Great, consistent content is very important.
- Choose your blog name carefully. A name like “Mom of Toddlers” is cute, but your kids won’t be toddlers long. Choose something with some longevity.
- Find other blogs – both in your niche and not – to write guest posts for. The relationships and exposure are invaluable.
- Attend conferences. They’re great for learning and networking with other bloggy folks. The conferences don’t have to be big, national ones though. My first one was a state-based conference, my second was regional.
- Remember, even though you may choose a niche, you are not stuck in it. It’s OK to blow the whole up and start fresh.
What would be your dream campaign?
There are a few:
- Disney World
- Summer Travel Destinations
- Electronics (digital cameras, phones, etc.)
Do you have a plan for your blog?
I work in PR and marketing, so of course I do. Although, I haven’t been following it like I should. Also, it needs updating, as my goals have changed. And, I have some new marketing tactics and blog series ideas I’d like to add in. Stay tuned for the awesomeness. 🙂
What do you think about rankings?
I would love to say don’t matter – and to an extent that’s true – but unfortunately a lot of brands see them as the Holy Grail. But, even if your blog doesn’t rank high, you can still work with some great companies. Just be consistent, grow your social media following and write great content. Also, again, attend conferences. A lot of brands are there as sponsors.